Undoubtably all Digital Transformation strategies now include aspects of Workplace Transformation, with the objective to either change or improve the digital user experience. Business has evolved tremendously in the past decade and with a slew of emerging digital technologies, a massive shift in customer and employee expectations and, more importantly, the demand for a genuine focus on health and wellbeing. Today’s multigenerational workforce demands leaders to create a new context for change by differentiating how a new direction is different this time around compared to past change efforts. This brings an immediate question to everyone’s lips of, ‘What’s in it or me?’.
Today, most new technology deployments still sit solely within our IT departments and all too often any change or transformation is usually triggered by support issues, security breaches or a shift from on-premise hardware to leverage cloud services, rather than a drive to improve user experience. The opportunity to evaluate technology and business value by measuring the impact through change management is often either an oversight or insufficient to measure the full impact on an end user. These characteristics influence an employee’s decision to adopt or reject innovation through not been able to identify the benefits which ultimately dictate success.
Dr Everett Rogers spent nearly 50 years understanding how people adopt ideas into their lives and was able to identify key 5 factors that influence technology adoption. Most of us will be familiar with Apple embracing these with their technology.Relative Advantage – How improved is an innovation over the previous generation? For example, is the new iPad that much better than the previous model? Over a laptop? Over a Microsoft or Amazon product?
End users need to be able to identify these advantages and embrace change, through applying the right change management techniques and adoption methodologies. At Adoptt our approach incorporates these factors and focuses on creating a deep understanding of the challenges of workplace transformation and guarantees a practical route to impactful change by: